Putting the Fun Back Into "Fun Sized"

October brings two things of cultural significance. One, is Octoberfest, and a great reason to get together and eat, drink, and be obnoxious. The other, of course, is Halloween, a great reason to get together and eat, drink, and be obnoxious, only this time wearing a goofy costume.

Remember trick or treating and stumbling across the "holy grail" - full-sized candy bars? It was paradise found, and you quickly circled to see if you could get to the house for a repeat visit before the bucket was empty and the front porch light turned off.

All too familiar were the little "fun size" bars. You know, the little bitty candy bars. I hated those damn things. Who said they were "fun" anyway? Fun, we all know, was full-sized. It's like that for everything, including candy. Especially candy.

But, now there's an option even smaller than "fun size." I don't think there's a name for it. It's just these little, tiny mini-bites. Not even a single serving. Taking a blind taste test, you might not even have a big enough bite to discern exactly what candy bar you're almost tasting. The only good thing about the little bites is that it makes the crappy little "fun size" way more palatable in comparison.

So, that's what it took to position "fun size" in a more favorable light.

There's a lot of things that makes being a kid better today than in years past - PlayStation 3, mobile phones, ubiquitous pizza delivery, etc. Little tiny packages of candy ain't one of 'em.